About Asset Panda
Better information.
Better work.
Asset Panda is a Texas-based software company founded in 2012 by entrepreneur Rex Kurzius. We build flexible, cloud-based asset management software that helps organizations know what they have, who is responsible for it, and what needs attention next.
Today, Asset Panda Pro brings asset tracking, inspections, maintenance, support requests, audits, and other operational workflows into one connected platform. With UrsaAI, teams can turn asset information into clearer answers and more informed action.
Our purpose has always been simple: help the world work smarter.
Asset Panda at a glance
- Founded
- 2012
- Founder & CEO
- Rex Kurzius
- Legal name
- Asset Panda, LLC
- Based in
- Texas, United States
Our Journey
From asset tracking to asset intelligence
Knowing where an asset is matters. But teams also need to know its condition, history, ownership, and the next step in its lifecycle. That is why our technology has continued to evolve beyond asset tracking.
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2012
It started with a problem worth solving
Before Asset Panda, Rex Kurzius knew the frustration of equipment audits firsthand. At businesses he had built, records and physical inventory did not always agree. Valuable time went into locating equipment and reconciling what was missing.
He believed there had to be a better way. As mobile devices became part of everyday life, Rex saw an opportunity to put practical, adaptable asset management in the hands of the people doing the work – not just the people behind a desk.
That idea became Asset Panda in 2012. The goal was never simply to build another inventory list. It was to make the work of managing assets easier, more reliable, and more useful to organizations of all kinds.
Behind the name: Rex’s daughter chose the name Asset Panda when she was 13. Read the founder story in D CEO.
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2025
Beyond asset tracking
Asset Panda Pro, launched in 2025, expanded the platform’s flexibility, mobile capabilities, and ability to support different teams and locations.
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2026
From information to intelligence
In 2026, we advanced our asset intelligence approach with UrsaAI, connecting asset records with answers, inspections, and action. New capabilities such as AI-assisted visual inspections and integrated help desk ticketing bring more of the work surrounding an asset into the same system.
Our direction is straightforward:
turn fragmented information into a dependable record that helps people decide what to do next.
Who We Serve
Built for the people behind the assets
A school district needs to account for devices across classrooms. A fire department needs to know whether its equipment is ready. A manufacturer needs better visibility into tools and machinery. A city needs clear records for the public assets in its care.
Different work. Different requirements. The same need for trustworthy information.
Asset Panda supports teams across government and public safety, education, healthcare, manufacturing, construction, technology, and other industries. Organizations in more than 60 countries use the platform to manage assets and the processes that surround them.
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Trusted in
60+ countries
by organizations around the world.
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Supporting teams
Across industries
with different asset management needs.
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Helping organizations
Improve asset visibility
across equipment, tools, and resources.
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Keeping critical assets
Ready when needed
with clearer records and accountability.
Our People
Our people. Our principles.
We are a fully remote team of people who enjoy solving difficult, practical problems.
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Different minds. Better ideas.
Our work brings together different experiences, perspectives, and disciplines.
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Values that guide our work.
Our work is guided by shared principles: entrepreneurship, creativity, dependability, honesty, accountability, teamwork, and open communication.
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Making a difference that matters.
We encourage new ideas, take responsibility for our decisions, and measure success by whether the work makes a real difference for customers. Technology should make people more capable – and give them more time for the work that matters.
Our Founder
Meet Rex Kurzius, Founder and CEO
Rex Kurzius founded Asset Panda after years of building and leading businesses in technology and professional services. His experiences shaped a straightforward belief: the best business software solves an everyday problem without making the people using it work harder.
Rex continues to lead Asset Panda as Founder and CEO, guiding the company as it builds on its asset management foundation with AI-powered asset intelligence. His entrepreneurial journey and the ideas behind Asset Panda were profiled by D CEO in April 2022.
Built on Trust
Trust is built into the details
When organizations rely on asset records to make decisions, security and accountability matter. Asset Panda provides configurable access controls, documented activity, and cloud-based infrastructure. Its published security program includes encryption of data at rest and in transit and a SOC 2 Type II examination focused on security controls.
Recognized for making work smarter.
The work has also received industry recognition. In 2026, Asset Panda was recognized across software categories by Forbes Advisor, Capterra, and Software Advice. But the most meaningful measure is what customers can accomplish: clearer records, less manual work, and stronger accountability.
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Forbes Advisor Best of 2026
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Capterra Best Ease of Use – 2026
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Software Advice Front Runners – 2026
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Capterra Shortlist – 2026
What’s Next
See where we go from here
Our mission is bigger than keeping track of equipment. We want to help organizations turn the information they already have into work they can do with greater confidence.
Whether you are getting to know our company, exploring our technology, or considering joining our team, we would love to show you what we are building.
