January 10, 2020
Creating Best Booking Practices in Your Hospitality Business
Your hotel runs best when your rooms are full. There are some parts of the year where your rooms are more full than others. However, you don’t have to leave it up to chance for those rooms to fill up. Here are some best practices that will help you increase bookings in your hospitality business.
Don’t Leave it up to Your Customers to Book
Waiting for your customers to come to you is a poor booking strategy. Other hotels and businesses are out there trying to get your clients to stay with them. Waiting means losing out on clients. Consider finding different wants to get hotel recognition and invest in those methods to keep your name on the radar.
Create Various Marketing Strategies to Reach Potential Customers
There are multiple marketing strategies your business can use to get in front of potential customers. Instead of waiting for customers to come to you, find ways to bring yourself to them.
One strategy that doesn’t cost too much to start using initially is social media. Facebook. Instagram and Twitter are all platforms where your potential clients are interacting. Find ways to bring value in that area and you’ll find people come to you more when they need a hotel to stay in for travel or an event.
Running an email list on your website will also help you find people to directly market to when you’re running deals or need to fill up rooms.
Make it Super Easy for People to Book With You
The easier it is for people to book with you, the more likely they are to stay with you. Create online booking procedures that allow customers to make bookings without ever calling someone and you’ll find more people will be coming to stay with you. The less effort someone has to go through to stay in your facility, the more likely they are to want to stay with you.
Provide a Stellar Customer Service Experience
One of the best ways to get returning customers is to provide stellar customer service to all of your guests when they stay with you. Do everything you can to go above and beyond for all of your customers. You never know which ones are more likely to go to social media and sing your praises or bring bad press to your brand.
If you don’t have a rewards program, you need to add one. Customers love being able to rack up points for stays and get rewards for their willingness to be part of a program. Displaying your rewards programs prominently also helps show that you’re interested in people coming back to stay with you and that you’re willing to provide them with rewards for doing so.
Consider Hosting Events to Fill Your Rooms
Instead of just going after individuals to book with you, consider trying to go for getting groups to stay with you. The best way to do this is to host events that people come from out of town to attend. If you can fill dozens of rooms for a moderate amount of effort, instead of adding up small bits of effort here and there to get each room filled, it’s going to help you fill up more rooms than doing many small things.
Implement Asset Tracking Procedures
Tracking assets in each room help you ensure your customers have the best experience when they’re staying with you. It’ll also help you create better booking experiences with them because they are more likely to stay in a well-maintained room.
Asset Panda can help you implement asset tracking procedures based in each room. Our customizable fields mean you can create listings for each of your rooms and ensure that everything is done well. That way, you’ll provide stellar customer service, and people can rest assured that they’re getting the package deal when they stay with you.