Web-Based Asset Tracking for E-Commerce Companies

For online businesses, tracking assets is a key part of your everyday business activity. From computers to software to smartphones and tablets, the technology you need to keep your business running needs to be accounted for at all times and working in top shape. Instead of being preoccupied with tracking and managing your equipment, there are web-based asset tracking tools for e-commerce companies that can make the process infinitely easier.

E-commerce has removed the dependence on brick and mortar stores – providing consumers with a number of web-based options to choose from in their retail choices. E-commerce has also made the shopping experience easier in that they never have to leave their homes. In order for e-commerce companies to succeed, they need the proper tools and software to meet the growing needs and demands of their customers. The “old way” of doing things no longer applies. Competition is at an all-time high and web-based asset tracking is a move in the right direction to keep up with the business (and the competition).

Toss Outdated Asset Tracking Methods

It is no longer a smart business practice to use pen and paper or an electronic spreadsheet program like Excel to track your IT assets. These methods are subject to costly errors and mistakes that could end up impacting your company in a negative way. Plus, they take a great deal of time to manage and are more often than not inaccurate and not up to date.

Web-based asset tracking versus the old methods of tracking and management reduces time spent on counting and tracking assets and inventory. With less time spent on mundane tasks like asset tracking, a business can boost overall productivity and free up more of their employees’ time to focus on other priorities. Businesses can see up-to-date data on their equipment, where it is and its status – anytime, from anywhere in one central location that is accessible by all allocated users.

Asset tracking also provides inventory tracking technology, allowing your businesses to better understand consumer behavior and giving your business the freedom to personalize shopping experiences according to specific consumers, demographics, trends or seasonal times. You can’t do that with an Excel sheet!

The Ease of Web-Based Asset Tracking

Tracking IT assets is not a complicated process. There are a number of software platforms that make it easy for businesses to record all the relevant data related to your company’s technology. Users have a number of features at their fingertips that allow them to create records for all their software, subscriptions, and hardware. Customizable fields make it easy to track any information related to assets. Record monthly fees, licenses, software requirements, usage regulations, and e-commerce laws that your business platform needs to follow. Whatever software you choose, it should grow and change as your e-commerce business grows and changes. Flexibility is the key word here. And one more thing … it needs to be easy to use. As employees come and go, you don’t have time to teach new staff how to use a complicated asset tracking program.

Asset Panda’s cloud-based platform is the perfect web-based asset tracking solution for e-commerce companies. From tracking your IT equipment’s life cycle to setting up reminders for when you need to take your equipment in for maintenance, Asset Panda takes the guesswork out of when your equipment needs an upgrade or has to go into the shop. And it also is a big-time contributor to saving your company both time and money.

An E-Commerce Story: Asset Panda and Zulily

Asset Panda user Zulily is an online retail site that features an ever-changing collection of clothing, shoes, home décor, toys, gifts and more. They run a large in-house photography studio with hundreds of pieces of expensive equipment. As they began to grow in popularity and products featured, the act of tracking valuable equipment such as cameras, lenses, and lighting gear was a nightmare.

With the nature of the business and the large quantity of equipment needed, equipment being out of service for unexpected repairs put a damper on workflow. Employees didn’t know where equipment was or when/if it was coming back. Thanks to Asset Panda, the data now available on the repair status and history of each asset is proving to be especially valuable. Users are able to see the full maintenance history on each piece of equipment and ensure that everything is up to date and in working order for use at any time.

Also helpful is the ability to sort equipment between different studios. There is no guessing where a certain camera or lens is anymore. Employees can search for specific pieces much more easily than ever before rather than scrolling through a convoluted (and often out of date) excel document. That cuts back on wasted time searching for equipment and more useful time spent in the studio.

Since moving to Asset Panda, the team at Zulily has been able to determine much more effectively what they are spending on equipment repairs. That makes it easier to decide when it’s time to retire a camera based on its maintenance history or find a more cost-effective one. There’s no need to spend money on equipment that is outdated or frequently needing to be repaired, and now they can more easily manage and monitor those processes.

Want to learn more? Visit www.assetpanda.com and see how web-based asset tracking can help businesses of all sizes and across virtually every industry with their IT equipment tracking needs.

Audra London

Audra London, founder of Conceptual Communications, LLC, has over 10 years of writing, public relations and marketing experience and serves as an expert on press releases, media relations, feature writing, web content and marketing copy.

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